01 · The problem
A multi-specialty telehealth brand has to move people from care discovery into intake and checkout without fragmenting the journey across weight loss, sexual health, and adjacent specialties.
DocIndy is a public telehealth product at docindy.ivisitdoc.com. The site presents weight-loss and related care journeys, a BMI starting point, partner wellness apps, and login/get-started paths into intake. I contributed professional product delivery on this patient-facing web product.
02 · My role
Software Engineer · professional product delivery
03 · The result
Contributed to the production Vite web product: public care surfaces, patient start flows, and the live frontend that ships at docindy.ivisitdoc.com. Clinical claims on the marketing site are the product's — not personal performance metrics.
04 · Architecture
- 01
Public Vite SPA at docindy.ivisitdoc.com
- 02
Care-category marketing and shop surfaces
- 03
Patient login and get-started paths into intake and checkout
- 04
Partner wellness app surfaces on the same public site
The story
- The constraints
- A multi-specialty care brand still needs one obvious next step. Clinical claims stay on the product — not in this case study.
- The hard part
- Keeping weight-loss, adjacent specialties, and intake on one public start path without fragmenting the journey.
- The trade-off
- A single Vite SPA is faster to ship than a suite of microsites. It also concentrates every specialty's copy in one release.
- What broke
- Nothing I can publish as a client incident. The hard part was editorial, not a named outage.
- What changed
- The live site is the record: care journeys, shop, BMI start, partner apps.
- What I would do differently
- I would keep the same hard line between UI delivery and clinical proof, and I would instrument the get-started path before adding another specialty.
Diagram
Patient
- Purpose
- Arrives from search or a partner app.
- Trade-off
- One entry, many specialties.
- Scale
- CDN and static assets do the easy work.
Implementation
- Homepage care journeys spanning weight loss and related specialties
- Shop and get-started paths into patient intake
- BMI starting-point tool on the public site
- Partner wellness apps: Vita247, HealthScan247, and MedTracker
Challenges & outcomes
Challenges
- Keeping a multi-specialty care story coherent on one public start path
- Shipping patient-facing flows without treating marketing copy as clinical proof
Outcomes
- Live production site at https://docindy.ivisitdoc.com/
- Shipped as professional product delivery, separate from Momentra Labs personal products
Lessons
- Healthcare product sites need a hard line between UI delivery and clinical claims
- Multi-specialty journeys still need one obvious next step for patients