01 · The problem
A Manila-based education consultancy has to explain study, work, and visit options across several countries without losing the next step: get assessed or talk to a consultant.
ENZ Education Consultancy Services is a public study-abroad site at enzconsultancy.ca. The homepage presents destination countries, Study / Work / Visit services, and conversion paths to book a call or take a free assessment. I contributed professional product delivery on this client-facing web product.
02 · My role
Software Engineer · professional product delivery
03 · The result
Shipped the public consultancy site: destination and service information architecture, country surfaces, and book-a-call / free-assessment conversion. Marketing claims on the site are the client's — not personal performance metrics.
04 · Architecture
- 01
Public marketing site at enzconsultancy.ca
- 02
Study, Work, and Visit service paths by destination country
- 03
Book-a-call and free-assessment conversion on the homepage
- 04
LeadConnector-hosted experience for the live funnel
The story
- The constraints
- A consultancy site has to name destinations and still leave one obvious next conversation. Awards copy stays on the client site.
- The hard part
- Study, work, and visit across several countries without turning the homepage into a directory.
- The trade-off
- A LeadConnector-hosted funnel ships the conversion path faster than a custom React rebuild. It also means the live stack is the host's, not a hand-rolled SPA.
- What broke
- Nothing I can publish as a client incident. The risk is treating platform chrome as original engineering.
- What changed
- The live site is the record: destinations, services, book-a-call, free assessment.
- What I would do differently
- I would keep the hosted funnel while the conversion path is the product, and I would not rewrite it into a custom stack to make a case study prettier.
Diagram
Visitor
- Purpose
- Arrives from search or a referral.
- Trade-off
- One start path, many countries.
- Scale
- Marketing traffic, not an API farm.
Implementation
- Homepage gateway copy and Book a Call path
- Country surfaces for Spain, Canada, Australia, Germany, New Zealand, the United States, Ireland, and the United Kingdom
- Study, Work, and Visit service navigation
- About, team, FAQs, credentials, promos, and referral program
- Free eligibility assessment call to action
Challenges & outcomes
Challenges
- Keeping a multi-country service menu coherent on one start path
- Shipping a client marketing site without treating awards copy as personal proof
Outcomes
- Live production site at https://enzconsultancy.ca/
- Shipped as professional product delivery, separate from Momentra Labs personal products
Lessons
- Consultancy sites succeed when destination choice and the next conversation are obvious
- Client marketing claims stay on the client site — the case study should describe the product, not the awards